Our Story

Rooted in Flowers. Built on Trust.

The Roots

Lady Diane's Flowers was founded in the late 1980s by Danny Moravia, out of a love for flowers and the land. Today the business is led by Diane Moravia — the third generation of a family of Israeli flower growers and marketers.

A colorful bouquet in a glass vase — from Lady Diane's collections

The Farming

We work hand in hand with Israel's finest growers, selecting every stem with care and keeping a direct line between field and shelf — the secret of our freshness.

A fresh pink alstroemeria bouquet in a glass vase

The Retail

Our bouquets are found today in about 800 points of sale — in Israel's leading supermarket and convenience chains, from Eilat to Kiryat Shmona. Years of working with retailers taught us to think like buyers: uniform standards, stable supply and a shelf that sells.

A designed purple-pink anemone bouquet

Our Promise

Every bouquet leaves us checked, packed and fresh. That is not a slogan — it is our morning routine. We would be glad to grow together with your flower department too.

Since the late 1980s

A family business with a long tradition

Third generation

Of Israeli flower growers and marketers

About 800 points of sale

Nationwide, from Eilat to Kiryat Shmona

Let's Grow Together

Let's Grow Together

Phone & WhatsApp: 054-2121597 · Diane.moravia@gmail.com

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